The fact is, employers are searching the internet more now than ever before. In a recent study, 90% of employers revealed they use social networking sites to research job candidates. They are looking for anything that would cast a shadow on an applicant. A mindless post, an insensitive tweet or an unflattering picture can ruin any job opportunity. Conversely, a positive post or anything that enhances a personal profile will magnify the opportunities. We may not be movie starts or famous people but the sooner we start managing our public images, the better off we’ll be.